For this project we were tasked with picking a website, app, product, or packing and improve it. I chose to revise the packaging for the line Lezyne Bike Pumps. The current packaging is a simple white hanger card which is functional, but not particularly beautiful. I felt the design doesn't represent the quality and engineering focus of the brand so I went with a newer style of packaging with printed graphics that represent the performance and passion of the brand.
This project was a great way to challenge my creative skills in multiple areas of design. I had to create graphics that were communicative and fit within the confines of the physical packaging. Creating the packaging was a separate challenge within itself. With no personal printer I relied on commercial printing and needed multiple iteration to finally get the finish and sizing correctly.
